M2A1: Twitter vs. Google+, for your business

The Internet is receiving just as much attention as the number of  devices connected, projected to exceed 50 billion by the year 2020 (Bian, et.al, 2016). With this much usage the internet is quickly becoming a hot bed for business. But which medium is the best for your business?  Are there any benefits? Why even bother?

Fact is social media platforms have become increasingly popular today. Secondly, people favor online social platforms to more traditional media sources for obtaining information in real time.

 Google’s official mission is “to organize the world’s information and make it universally accessible and useful (Ammori, 2014).  Twitter, users publish short messages using 140 or fewer characters to “tweet” about their opinions on various topics, to share information, and to have conversations with their ‘followers’. The question is how much interaction are you willing to put into your twitter. It’s time to take another look at Google+ for you business.

Over course of 48 hours, I monitor the chat around the term “#highered” on Twitter. I found that the overall theme for #highered seemed to be Academics. There were discussions involving adaptive learning, preparing students for college and integration into the workforce. Some articles advertised FREE eBooks, Tutorials & White Papers. I also found that there were many organizations sharing not only information about academics but support services.The majority of posts were made by Office of Ed Tech. The Office of Educational Technology (OET) provides leadership for maximizing technology’s contribution to improving education at all levels.

Technology keeps advancing, students keep changing, and the world we live in is vastly different than the one in which most of us seasoned educators completed our student teaching experiences. Yet in many ways, teacher preparation hasn’t reflected these changes (HYDE, 2017).




Bian, J., Yoshigoe, K., Hicks, A., Yuan, J., He, Z., Xie, M., & … Modave, F. (2016). Mining Twitter to Assess the Public Perception of the “Internet of Things”. Plos ONE, 11(7), 1-14. doi:10.1371/journal.pone.0158450

Ammori, M. (2014). THE “NEW” NEW YORK TIMES: FREE SPEECH LAWYERING IN THE AGE OF GOOGLE AND TWITTER. Harvard Law Review, 127(8), 2259-2295.


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