Dominos Youtube content strategy is not extraordinary by any means. The company actually airs its dirty laundry showing customer reviews and negative comments. The strategy attempts to show the customers that they are listening and working to improve. There have been changes like the company name “Domino’s” instead of Domino’s pizza. Domino’s quickly problems with ingredients tackled boasting of using real ingredients and perfecting there sauce. I want to say that even these small changes have made a difference. There’s substance to these initiatives, but it’s pretty obvious they’re also designed to modernize the company’s image (Taylor, 2016). Dominos is leading the way in technology among its competitors. Increasing customer adoption of digital ordering system could drive the company’s top-line growth (Domino’s Pizza, Inc, 2015). The popularity of videos on the internet has grown and with that so should the effectiveness in optimizing video content, this is where I think dominos falls behind. I would recommend that Dominos like many of its competitors ad a little entertainment to its videos to get people to watch. Currently the highest ranked video is that of Domino’s DXP vehicle. Even though the video is of a car the comments are clearly about the pizza. The pizza isn’t bad the marketing is.
Taylor, B. (2016). How Domino’s Pizza Reinvented Itself. Harvard Business Review Digital Articles, 2-4.
Domino’s Pizza, Inc. SWOT Analysis. (2015). Domino’s Pizza, Inc. SWOT Analysis, 1-9.